KY3 currently produces 24 hours of news a week. News specials are also produced periodically, along with special programming of community interest. Viewers recognize the strength of KY3 News, making us #1 with all newscasts (according to Rentrak).

Best Complete Newscast and Best Local Website by the Missouri Broadcasters Association in 2009 & 2010
Voted Best TV Station in the Springfield News-Leaders Annual Best of the Ozarks in 2009 & 2010.

KYTV is the NBC affiliate in Springfield, MO.
KY3 first signed on the air October 1, 1953. The original KY3 facilities built in 1953 were added to six times before being completed in September 1997. At that time, KYTV moved into its current building located behind the site of the original building which recently completed another addition for the newly acquired KSPR station. The current building is 56,000 square feet, contains 55 miles of video, audio, phone and computer wire and employs over 180 people.